# RatePulse > RatePulse is rate intelligence for independent hotels and small groups in the UK and Ireland: competitor rates and availability, demand and occupancy signals, the events that move a town, room-rate recommendations, rate parity across sales channels, guest reviews in one place, day-to-day operations, and Pulse, an AI revenue assistant that answers from the hotel's own numbers. It works without a PMS and is sharper with one, with nothing to install. The four plans and their prices are on https://ratepulse.io/hotel-rate-shopper. Made by RATEPULSE LTD, England and Wales, company no. 17408208. ## Product - [RatePulse home](https://ratepulse.io/): What RatePulse does for independent hotels. - [Pricing](https://ratepulse.io/pricing): Plans and prices, published and kept current here. - [Get started](https://ratepulse.io/start): Find your hotel and start the 14-day trial; no card needed. - [Hotel rate shopper](https://ratepulse.io/hotel-rate-shopper): Competitor rate shopping for independent hotels. - [Revenue management software for UK hotels](https://ratepulse.io/revenue-management-software-uk): Revenue management for small UK hotels without a revenue team. ## Pricing - Basic: £99.99 a month - Pro: £159.00 a month - Pro+: £259.00 a month - Enterprise: £499.00 a month ## Guides - [How to price hotel rooms: a UK guide for small hotels](https://ratepulse.io/guides/how-to-price-hotel-rooms): Set one base rate per night, move it with the UK calendar, events, lead time and demand, and never be the cheapest by habit. A practical guide for small hotels. ## Comparisons - [Best rate shopping tools for small UK hotels (2026)](https://ratepulse.io/compare/best-rate-shopping-tools-small-hotels-uk): Eight tools that track competitor rates for small UK hotels, compared fairly: who each suits, what it costs where the price is public, and how to trial them. - [A Lighthouse alternative for independent hotels](https://ratepulse.io/compare/lighthouse-alternative-independent-hotels): Had a Lighthouse quote or trial and found it built for bigger hotels? What it does well, where a 10–60-room hotel's needs differ, and when to stay with it. ## Tools - [Free hotel tools](https://ratepulse.io/tools): Free calculators for independent hoteliers. - [OTA commission calculator](https://ratepulse.io/tools/ota-commission-calculator): What OTA commission really costs a hotel. - [RevPAR calculator](https://ratepulse.io/tools/revpar-calculator): RevPAR, ADR and occupancy for any period. ## Town rate reports - [Hotel rates by town](https://ratepulse.io/hotel-rates): Median advertised nightly hotel rates by month in and around UK towns; a month is published only when at least eight hotels contribute. - [Hotel rates in Criccieth by month](https://ratepulse.io/hotel-rates/criccieth): Criccieth, Wales, United Kingdom: median advertised nightly rate for a standard double, weekend against midweek, how often hotels look full, and the months ahead. - [Hotel rates in Pembroke by month](https://ratepulse.io/hotel-rates/pembroke): Pembroke, Wales, United Kingdom: median advertised nightly rate for a standard double, weekend against midweek, how often hotels look full. ## Glossary - [ADR](https://ratepulse.io/glossary/adr): ADR (average daily rate) is room revenue divided by rooms sold. It is the average price guests really paid, after discounts, not the rate on your website. - [BAR](https://ratepulse.io/glossary/bar): BAR (best available rate) is the lowest price a guest can book publicly for a room on a night, with no special membership, deal or package attached. - [Channel manager](https://ratepulse.io/glossary/channel-manager): A channel manager is software that sends your rates and availability to every site you sell through at once, so you change a price in one place. - [Compression night](https://ratepulse.io/glossary/compression-night): A compression night is when demand is so high that most hotels in a town are full or nearly full, so the last rooms can be sold at a clear premium. - [Lead time](https://ratepulse.io/glossary/lead-time): Booking lead time is the number of days between the day a guest books and the day they arrive. It differs by guest type, season and channel. - [Length of stay](https://ratepulse.io/glossary/length-of-stay): Length of stay is the number of nights in one booking. Hotels use it to set minimum stays and to price one-night and longer bookings differently. - [Occupancy](https://ratepulse.io/glossary/occupancy): Hotel occupancy is rooms sold divided by rooms available, shown as a percentage. It tells you how full the hotel is, but nothing about the price paid. - [OTA commission](https://ratepulse.io/glossary/ota-commission): OTA commission is the percentage of a booking a hotel pays to an online travel agency such as Booking.com or Expedia when a guest books through it. - [Pace](https://ratepulse.io/glossary/pace): Booking pace compares the rooms you hold now for a future date with what you held at the same point last year, showing if you are ahead or behind. - [Pickup](https://ratepulse.io/glossary/pickup): Pickup is how many rooms you have booked, or gained, over a set time for a future night. It shows how quickly demand is building. - [Rate parity](https://ratepulse.io/glossary/rate-parity): Rate parity means your hotel shows the same price for the same room and terms on every channel, including your own website, whoever the guest books with. - [Rate shopper](https://ratepulse.io/glossary/rate-shopper): A rate shopper is a tool that shows what nearby competitor hotels charge for the same nights, so you can compare your rates with the market. - [Revenue management system](https://ratepulse.io/glossary/revenue-management-system): A revenue management system (RMS) is software that studies demand, rival prices and your bookings to recommend what rate to charge for each night. - [RevPAR](https://ratepulse.io/glossary/revpar): RevPAR is room revenue divided by rooms available. It shows in one figure how well a hotel filled its rooms and how much it charged for them. ## Blog - [Booking.com Genius, explained: who pays for the discount](https://ratepulse.io/blog/booking-com-genius-who-pays-for-the-discount): The hotel pays for a Genius discount, on top of commission. What it costs on a £110 room, when the extra visibility earns it back, and when it does not. - [Christmas and New Year pricing: a checklist for small UK hotels](https://ratepulse.io/blog/christmas-and-new-year-pricing-checklist): Open festive rates in October, price New Year's Eve as a compression night with a two-night minimum, and package the quiet days between. A dated checklist. - [The 14 numbers every small hotel owner should know](https://ratepulse.io/blog/fourteen-numbers-every-small-hotel-owner-should-know): RevPAR, ADR, occupancy, pickup, pace, commission and eight more: what each number means, the figure for a 24-room hotel, and why it is worth knowing. - [How to read a compression night (and what to do about it)](https://ratepulse.io/blog/how-to-read-a-compression-night): A compression night is one where demand in town outruns the rooms available. How to spot one early, how far to move your rate, and the mistakes that waste it. - [Length-of-stay rules: when they make money and when they cost you](https://ratepulse.io/blog/length-of-stay-rules): A minimum stay pays when the peak night will fill and the nights beside it are weak. It costs you when demand is late or the night will not fill. - [OTA commission in the UK: what Booking.com really costs you](https://ratepulse.io/blog/ota-commission-uk-what-booking-costs): A Booking.com booking costs a UK hotel its commission, often about 15%. The big agents bill from abroad without UK VAT, so that is usually the whole cost. - [Seven signs your hotel is underpriced this weekend](https://ratepulse.io/blog/seven-signs-underpriced-this-weekend): Bookings arriving faster than last year, rivals selling out and nobody haggling are signs your weekend rate is too low. Seven checks, and what to do about each. - [Should an independent hotel use dynamic pricing?](https://ratepulse.io/blog/should-an-independent-hotel-use-dynamic-pricing): Yes, within limits: a best available rate that moves with demand, between a few set price points. Not a black box, not prices changing every hour. - [What is the night audit? A plain-English guide for small hotels](https://ratepulse.io/blog/the-night-audit-in-plain-english): The night audit closes the hotel's day: rooms and payments reconciled, no-shows charged, the day's numbers written down. A 20-minute checklist for small hotels. - [What should a 20-room UK hotel charge on a Tuesday in November?](https://ratepulse.io/blog/what-to-charge-tuesday-november): Start from what comparable hotels nearby charge that night, check your own bookings against last year, then set a rate above your floor and review it weekly. ## Legal - [Terms of service](https://ratepulse.io/legal/terms): The RatePulse Software as a Service Agreement: the terms on which RatePulse Ltd provides the service to hotels, including fees, term and liability. - [Data Processing Agreement](https://ratepulse.io/legal/dpa): The RatePulse Data Processing Agreement: how RatePulse Ltd processes personal data on a hotel's behalf, with sub-processors and security measures. - [Privacy Policy](https://ratepulse.io/legal/privacy): How RatePulse Ltd collects, uses and protects personal data on the RatePulse platform and website, and the rights people have over it. - [Vulnerability Disclosure Policy](https://ratepulse.io/legal/security): How to report a security vulnerability to RatePulse Ltd, what we will do in return, and what we ask of researchers acting in good faith. ## Contact - [hello@ratepulse.io](mailto:hello@ratepulse.io): general and support enquiries