What hotels in and around Pembroke advertise, by month

Updated

In September 2026, the median advertised nightly rate for a standard double in and around Pembroke was £94, with weekends 2.1% above midweek; 1.8% of the hotel-nights we observed showed no availability.

Pembroke is a castle town in south Pembrokeshire, a few minutes from the coast path and the beaches around it, with the ferry to Ireland leaving from Pembroke Dock next door. Summer belongs to families and walkers, spring and autumn to couples and people passing through on the ferry, and weddings and castle events fill odd weekends through the warmer months. Rooms are mostly in small hotels, inns and guest houses. The shape of the year is simple: a long summer peak, a soft shoulder either side, and a quiet winter.

Median advertised nightly rate by month in Pembroke April 2026: £98; middle half £79 to £109 July 2026: £123; middle half £105 to £146 August 2026: £120; middle half £94 to £144 September 2026: £94; middle half £84 to £112 October 2026: £89; middle half £72 to £114
Bars: the median advertised nightly rate for a standard double, two adults. Lines: the middle half of advertised rates. Empty slots: months left out for want of data.
Median advertised nightly rate by month in Pembroke
MonthMedianMiddle half
April 2026 £98 £79 to £109
July 2026 £123 £105 to £146
August 2026 £120 £94 to £144
September 2026 £94 £84 to £112
October 2026 £89 £72 to £114

Month by month

Month Median Middle half Weekend Midweek Looked full
April 2026 £98 £79–£109 £84 £99 0%
July 2026 £123 £105–£146 £125 £122 0%
August 2026 £120 £94–£144 £126 £118 0%
September 2026 £94 £84–£112 £96 £94 1.8%
October 2026 (so far) £89 £72–£114 £88 £92 0.8%

Not enough data to publish: May 2026, June 2026.

The year in Pembroke

Strongest in July and August, with July just ahead; September and October sit lowest, October so far the lowest month on the page.

How we count

A median of the advertised nightly rates for a standard double room, two adults, across at least eight hotels in and around Pembroke (the town and the hotels nearby that compete with it) each month, never fewer; no hotel is named and no single hotel's price is shown. A rate counts only if it was read within three weeks of the night (or of today, for a night still ahead). Weekend = Friday and Saturday nights. 'Looked full' = the share of hotel-nights that showed no availability.

If you run a hotel in Pembroke

Start with your best available rate for a standard double. In September 2026 the middle half of advertised rates in and around Pembroke ran from £84 to £112, around a median of £94. A standard double above £112 was dearer than about three in four of the rates on offer; below £84 it was cheaper than about three in four. Neither is wrong, but each should be a choice you made, not one you drifted into.

Across the published months, Friday and Saturday nights in and around Pembroke were advertised between -15.2% and 6.8% away from midweek (a negative figure means weekends were cheaper). If your weekend rate is the same as your Tuesday rate, you are pricing against a town that does not.

No published month in and around Pembroke showed a meaningful share of hotel-nights with no availability. Single events can still make compression nights; watch the nights, not just the months.

For how to set the rate itself, read how to price hotel rooms, and for the tools small hotels use to watch their market, see the rate shopping tools compared. If you want to see where your own rate sits against Pembroke every day, start a free trial.

Questions people ask

Is this the price guests pay in Pembroke?

No. These are the nightly rates hotels advertised for a standard double, two adults, before any member discount, code or package. What a guest finally pays can be lower, and a night that showed no availability has no rate in the median.

Why a median and not an average?

The median is the middle advertised rate: half were above it, half below. One hotel charging three times the rest would pull an average up; it barely moves a median, so the figure stays close to what most of the town is asking.

Why are some months missing?

A month is published only when at least eight hotels in and around Pembroke (the town and the hotels nearby that compete with it) advertised a recent rate for it. With fewer, a figure could point to a single hotel, so the month is left out rather than shown on thin evidence.

How often is this page updated?

Monthly. The date at the top of the page is when the figures were last refreshed; the months ahead change most between updates, because hotels move their rates as the nights get closer.